About Lap Advantage

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After years of racing in an arrive-and-drive league, our founder decided to enter into the world of owned kart racing. Along with his mom and dad as his pit crew, they had little experience in kart setup and were quickly aware of the gap between their understanding of kart setup and the rest of the competition.

Within a year, his dad decided to join him and get his own kart. His mom took over as Team Principal while his fiancée quickly became in charge of kart maintenance. Lap Advantage was created to bridge the remaining gap of a data engineer, and use data-driven insights to be able to quickly compete with larger and more experienced drivers/teams.

Each of our team members has a decade or more of experience in their respected fields, which include: 

Geospatial Analytics

Data Management

Hands-On Racing Experience

Each of our team members are dedicated to ensuring that everyone has the ability to use the data at there disposal without requiring a degree in data analysis. 

We continue to refine the software to make it as easy of an experience as possible for our clients.  

At Lap Advantage, we have three guiding principles:

A spatial-first approach to analytics

One stop shop for session data

Insights instead of just data display

These three principles have led every development decision and is why Lap Advantage has very different approach to session data than other software available.

We continue to stay informed on industry standards to ensure that the software is accurate and user friendly.